Actually there is no “OUR” in Our Mission…

That would mean that an organisation stands behind this website in order to earn money. This is not the case. Nor are “we” an NGO.

“We” are the result of a long term friendship between a young African who continues to struggle for a living running his small business in competition with major global companies and a European who has earned a good living working in IT, writing computer systems and websites.

The European met his African friend whilst on safari in East Africa. The African not only cooked on safari but showed his interest and knowledge of the wildlife, his country’s many cultures and its varied folk.

The European was so impressed with the African’s sincerity and honesty that they remained in contact after the safari was over. Indeed, the European was in constant touch from his home in Germany. Together they planned to create a small business in Tanzania.

The African collected all local information and prices etc for the plan to develop and four years after their meeting on safari the African was living in a tent on a plot of land purchased by the European and began to manage the building of a safari lodge.

The European put all of his trust (and his financial investment) in his friend’s hands, who just two years after the land was purchased, became the manager of the new safrai camp. During that time the African also studied to become a professional safari driver and guide. He took the lodge’s customers out on many safaris.

Unfortunately the world wide bank crisis in 2008 brought the safari lodge to a standstill and the European could no longer afford to run it. Four years later he sold the lodge and lost some of his investment but was able to help his few employees with a small redundancy and job references. The African managed the shutdown as well as he had managed the start up. He was given the lodge’s safari vehicle and was thus able to sub-contract as a safari guide until he was able to set up his own small business as a safari tour operator. By this time he was married with two children so his small income was rather stretched. He had no major capital and cash flow was always a problem but his business was keeping his family alive and well. Until his website fell down in Google’s ranking and business became a whole lot harder…

Getting to the Mission of this Website

His European friend came up with the idea of a website (this one) that would help him survive by advertising small businesses in Tanzania and as this idea grew so did the website’s functionality.

Now this website is here to help not just this one small business man in Tanzania but to help one such person in all of the developing nations of the world, as recognised by the UN Development Program here.

But it is not just the one person in each country who will benefit because the aim of this website (now run by the African) is to allow small businesses in developing nations all over the world to advertise their services at prices they can afford.

This benefits not just one small business in those countries but any small business that lists an advertisement on this site – affordable advertising.

However, these businesses are dependent on getting clientele from people like the European, or anyone else in a wealthy nation, that has earned a good living and can afford holidays abroad. If you fall into that lucky category then you can also benefit by choosing one or more of those small businesses for your next holiday abroad. You will probably experience their country to a far greater extent than you would by using a conveyor belt type of tourism provided by the global companies.

You may have the holiday of a lifetime and, by doing so, help some small businesses grow and strengthen the economy of their developing nation. Not to mention feeding their families without them having to struggle day in day out.

The Mission is to…

  • enable the visibility of small businesses in developing nations…
    • by offering both free and premium listings
    • by keeping the price of each premium listing to a low, affordable price.
    • although premium listings are displayed above the free listings there will never be a huge, long list of premium adverts. In addition, within the two groups, all listings are displayed randomly, meaning that everyone has the chance to be shown to some users at or towards the top of the list.
  • show those services to a worldwide range of potential holidaymakers…
    • by actively (and indirectly) searching for new national franchisees in order to broaden the scope of potential travel destinations.
    • by investing up to half of the yearly franchising fees into appropriate online marketing schemes (e.g. pay per click, adwords etc.) and/or SEO agencies.
      • thus gaining high visibility of this website in Google, Bing and other search engines.
    • perform all necessary actions to maintain a high level of visiblity in major search engines (one example: by encouarging all business that list in each country to chase all of their cllents to write a review under their listing.
  • franchise this website to one small business owner in each of the world’s developing nations…
    • by enabling holidaymakers who already know a suitable candidate for a franchise to recommend them to us via the main menu.
    • by viral connections from one franchisee to contacts they may have in neighbouring countries.
  • keep advertising (and franchising) prices down to a minimum in all countries in which we operate this website.
  • clearly state the benefits of travelling to developing nations.
  • work with NGOs in each of the franchised countries…
    • enable NGOs to list their services on our site
    • to aim at getting those NGOs to link to our site thus improving our visibility in search engines.
    • to assist NGO volunteers in finding local guides and other businesses during their stay in a developing nation.
  • make yearly reassessment of the definition of a small business. At present that is a company that has a maximum of 15 employees. Usually, in a developing nation, the number of employees would be far less than 15 (except, perhaps, in the accommodation business).